Silent Bob Is Now a Legitimate Ganjapreneur
Art Business

Silent Bob Is Now a Legitimate Ganjapreneur

Life really does imitate art. In his 1994 indie film Clerks, writer-director Kevin Smith introduced the characters Jay and Silent Bob — two guys who spent all day peddling weed outside a New Jersey Quick Stop. Smith himself played Silent Bob; his childhood pal Jason Mewes played Jay. The characters would return in many of Smith’s movies…and now, 25 years and a different regulatory environment later, the duo are getting their own legal cannabis brand, Jay and Silent Bob’s Private Stash. Manufacturing-and-distribution company Chemesis International is to thank for it: The company initially approached Smith, who was more than enthusiastic to finally become a real-life ganjapreneur . You’re a famous weed enthusiast. Why name the brand after your characters, instead of yourself? Honestly, I could have probably gone with Kevin Smith, because that name is synonymous with this space. But Jay and Silent Bob get to be us, and [Mewes and I] do everything together. His wife runs our business. So there was never a moment where I was like, “Get out. Weed’s mine!” Like every good stoner, you should share as often as you can. As a storyteller, did you build a storyline around the brand? Yes; it’s […]

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