Snowe and Industry West want to meet clients where they are—at home
Art Business

Snowe and Industry West want to meet clients where they are—at home

For direct-to-consumer brands, success often depends on making sure a potential customer knows who you are and what you sell before they even Google you. Take Brooklinen , for example—anyone who’s ridden the New York subway or listened to a podcast in the last three years knows the brand, even if they’ve never bought so much as a washcloth from them. Getting your product on a customer’s radar is crucial, which is why when a group of D2C brands ( Snowe , Outer , Industry West and Uprise Art ) were asked to contribute to a shoppable penthouse at luxe New York real estate development 70 Pine , none hesitated. “We’ve seen the success of these offline, experiential setups repeatedly since we launched our brand,” Snowe co-founder and co-CEO Rachel Cohen tells Business of Home. (One of Snowe’s earliest IRL experiments was a pop-up run out of Cohen’s own apartment.) “It’s always in the back of our minds that we need to continue to find ways to bring the store to the customer. Real estate and retail are both changing, and the way that customers interact with products and the experience that they expect has changed too. … Being […]

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