The art of the influencer becomes a science — here’s how to win
Art Business

The art of the influencer becomes a science — here’s how to win

Credit: GETTY Influencer marketing is perhaps the biggest thing to happen in marketing since Don Draper. According to a recent report on the state of influencer marketing, nearly 70 percent of marketers are using influencer marketing in some way. But it’s changing dramatically. Instagram’s new rules make it harder for influencers’ organic posts to reach people and even harder to track engagement. This isn’t making influencer marketing less effective, despite what some headlines say. Rather, it’s turning it from an art to a science. It’s now a scalable paid media tactic. The metamorphosis is complete. And with scale, we’ve seen a quantum leap in terms of insights, analytics and measurement. Are you taking advantage of the true influence of influencers? This article will give you a brief history of how we got to this point of the “influencer-ization of marketing” and how to make it work for your brand. Influencer marketing took shape in the eye of a perfect storm of public relations, social media and digital marketing as these fields were inventing themselves (in the case of social media) or re-inventing themselves (as it was for PR and digital marketing). PR departments had a history of working with […]

OrangeniusInc Tweets