The Rise of Impostor Entrepreneurs
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The Rise of Impostor Entrepreneurs

It’s not only easier to steal an identity, but also to create one. Opinions expressed by Entrepreneur contributors are their own. For every aspiring entrepreneur in the world, there’s a scam artist who’s tried to rip them off. If you need proof, just search this website. You’ll find warnings of startup scams, venture capital scams, credit card scams, travel scams and SEO scams. Unfortunately, there’s a new one, and it’s especially insidious, because you might never know you were taken. It won’t cost you money, but it can sink your credibility. The best way to explain it is to give you a recent example from my own industry. Last month, the Huffington Post exposed a “fake financial expert" who was quoted in MarketWatch, Consumer Reports, and Business Insider, among other noted online outlets, before being outed. Her "name" was Patricia Russell, and her photo, as it turns out, was a stock image. Her entire biography, which claimed she was a licensed, certified financial planner, was a lie. Whoever wrote under her name responded to journalists’ requests for personal-finance quotes from an expert. Why would someone go through the trouble of creating a fake person just to get quoted by […]

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